The Ten Faces of Innovation

by Tom Kelley

The Book
The Ten Faces
Tom Kelley
IDEO
Reader Stories
Buy the Book
  • Anthropologist
  • Experimenter
  • Cross-Pollinator
  • Hurdler
  • Collaborator
  • Director
  • Experience Architect
  • Set Designer
  • Storyteller
  • Caregiver
  • Devil’s Advocate
  • Other/Not Sure
Share Your Story

The Ten Faces of Innovation is filled with stories of how businesses, from Hewlett-Packard to Procter & Gamble, have used IDEO’s thinking to nurture and sustain a culture of innovation. Now you can peruse stories of how the ten faces have played a role in the lives of your fellow readers by clicking on the Ten Faces links to the left.

Do you represent one of the ten faces of innovation in your organization? Have you overcome a devil’s advocate in order to further an idea? We’d like to hear your stories. Tell us how you have championed a culture of innovation, whether at work, at home, or somewhere else.



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