The Ten Faces of Innovation

by Tom Kelley

The Book
The Ten Faces
Tom Kelley
IDEO
Reader Stories
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  • Anthropologist
  • Experimenter
  • Cross-Pollinator
  • Hurdler
  • Collaborator
  • Director
  • Experience Architect
  • Set Designer
  • Storyteller
  • Caregiver
  • Devil’s Advocate
  • Other/Not Sure
The Set Designer

The Set Designer looks at every day as a chance to liven up their workspace. They promote energetic, inspired cultures by creating work environments that celebrate the individual and stimulate creativity. To keep up with shifting needs and foster continuous innovation, the Set Designer makes adjustments to a physical space to balance private and collaborative space. In doing so, this person makes space itself one of an organization’s most versatile and powerful tools.

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