The Ten Faces of Innovation
by Tom Kelley
“...this second book from design firm IDEO will introduce you to some new thinking on new thinking....the book's detailed, often quirky examples will inspire some of those looking to expand their innovation horizons.”—John T. Landry, Harvard Business Review
“As you read through the many examples of innovative people with interesting jobs producing cutting-edge products, you find yourself stopping periodically to tell someone down the hall about something you just read, or e-mailing your college-age niece who is grappling with career choices.”—Kerry Hannon, USA Today
“...offers a rigorous intellectual journey whose ultimate value will be determined, entirely, by the nature and extent of innovative thinking which each reader achieves...and who then uses the breakthrough insights to drive creativity throughout her or his own organization.”—Robert Morris, Amazon Top Ten Reviewer
“...this book delivers some tasty morsels to managers hungry to boost their companies' level of innovation. It is funny, insightful, and chock-full of surprising examples. If you take it on a flight from Los Angeles, you will have something to use at work by the time you land in New York.”—Bruce Nussbaum, BusinessWeek
“The Ten Faces of Innovation superbly maps how people and process can be managed to innovate successfully. It makes explicit the intuition and experience of the world’s master innovator. Every business executive should read it.”—Clayton Christensen, Harvard Business School
“Essential reading for every single person in your organization–even the CEO
should read it! Each page contains a nugget that’s worth the price of the
entire book. Wow.”—Seth Godin, author of Purple Cow
“A consensus is emerging that innovation must become every firm’s ‘Job
One.’ ‘Hurdle One,’ however, is a doozer: estabishing a culture of innovation. IDEO thought leader Tom Kelley offers a thoroughly original and thoroughly tested approach to creating a ‘culture of innovation.” Rigorously applying his ‘Ten Faces’ will get the innovation ball rolling...fast. Bravo!”—Tom Peters
“[Innovation] is something that should be thought about in all major business decisions, including the appointment of people to top jobs.”—Ken Symon, Sunday Herald
"Kelley, with his elder brother David, is not merely one of the world's leading idea-entrepreneurs, but an evangelist for his cause. He writes inspirational books on the subject and, in his latest, he introduces a dream-team of 10 "personas" who together can deliver innovation at its most cutting edge."—John Sutherland, The Guardian