The Ten Faces of Innovation

As the world's leading design firm, IDEO creates innovative products, services, spaces, and experiences for such companies as Procter & Gamble, Pepsi-Cola, and Samsung, and helps companies build cultures of innovation. IDEO's renowned multidisciplinary culture and process of innovation have given rise to the Apple mouse, the first laptop computer, the Polaroid I-Zone instant camera, the Palm V, the soft-handled Gripper toothbrush for Oral-B, and hundreds of other standard-setting designs. Since 1991, IDEO has topped Business Week's list of winners of the annual Industrial Design Excellence Awards, and in 2005, the magazine named IDEO one of the twenty most innovative companies in the world.

IDEO comprises more than 400 multidisciplinary individuals—designers, engineers, human factors experts, and business strategists—who combine to create a culture rich in creativity, expertise, knowledge, and empathy.

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