The Ten Faces of Innovation

by Tom Kelley

The Book
The Ten Faces
Tom Kelley
IDEO
Reader Stories
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  • Anthropologist
  • Experimenter
  • Cross-Pollinator
  • Hurdler
  • Collaborator
  • Director
  • Experience Architect
  • Set Designer
  • Storyteller
  • Caregiver
  • Devil’s Advocate
  • Other/Not Sure
Other/Not sure

Know someone that doesn’t fit any of the descriptions listed here? They could still be a face of innovation. Tell us about them and what role they play in your organization.

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7 thoughts on “Other/Not sure”

  1. anon 10.7.2005 at 7:06 pm

    I look forward to reading more in-depth about each of these faces of innovation.

  2. James 10.14.2005 at 2:35 pm

    It seems we may play many of these roles in different parts of our lives. At least I see that within myself and other I know. In other words it seems these classification, as many things, are context dependent.

  3. Peter Durand 11.7.2005 at 8:02 am

    Where does the role of rapid prototyper, visual synthesizer or graphic facilitator fall?

    In the many strategy and design projects I’ve been a part of, there has always called for a person or team to document, distill and design communication tools.

    Without these maps, journals, models and prototypes the team’s thinking can disappate and unravel; the lexicon of visual symbols, metaphors and linguistic ques builds the culture both inside the process of innovation and during the process of implementation.

    IDEO, of course, are exemplars of this process and worthy of emulation. Thanks, Tom, for creating another book that brings this practical magic to the rest of us.

  4. Pagels, Leo 2.18.2006 at 6:13 pm

    Just recieved your book from my son who lives in de States.
    Very interesting. I live in Europe, The Nehterlands, and wonder if you have already developed a sort of test with which you can test yourself and/or others.
    For your information: I am a trainer in communication and behaviour.

    Thanks for your answer.

    Leo Pagels

  5. Gerard McNeil 4.12.2006 at 2:44 pm

    After reading the 10 Faces of Innovation, I could identify with EXPERIMENTER, COLLABORATOR AND CROSS-POLLINATOR. I found that these Ten Faces of Innovation are very much related or connected to Howard Gardner’s model of Multiple Intelligence. As the Owner / Creative Facilitator of Mix Interactive Learning this book will become one of many resources that I will turn to in my work.

  6. Jose Manuel Ortiz 5.18.2006 at 12:16 pm

    Consider a person who has the formal authority of a group, doesn’t knows what he wants, doesn’t have any personal idea and he doesn’t even listen to your ideas because he’s the boss. When we deal with a devil’s advocate, he expresses his objections clearly, he tells you what he thinks is wrong, and that can help you to frame the problem. In this case, you only know your proposal will not make it, but you don’t know why or what can you do to improve it. I call this person a Destroyer.

  7. Paul Bateman 5.12.2009 at 7:41 am

    The company I work for is possibly going into administration. It seems to me that one of the failings of the company has been a lack of multiple roles in the team effort of producing a innovative product. We have lots of experimenters and directors, but few of the other roles are represented, such as the anthropologist. We were making medical devices, yet I was possibly the only one who ever worried about how a medically qualified person would use the device. It’s a shame that more of my company haven’t read this book otherwise it may have helped to stop the company falling into such dire straits. It underscores that the way to make an innovative product is to work in innovative ways.

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